EGO - Emiliano Carlucci's Blog

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Google playing with ad titles?

Take a look at the AdWords premium ads in the screen cap below...

Cheap_mortgage_protection_-_google_search_1296829848509

Wow! When the 1st description line ends with any punctuation marks, Google pushes it up at the title level :-)

One of the several tests carried on in Mountain View to increase ad CTR...

P.S.: Thanks, Riccardo ;-)

Emiliano Carlucci

Tech addicted, Apple fan and business writer, I began my career in the advertising field working as an Account Supervisor and in 2003 I joined ADVance (later acquired by Netbooster) as a Web Marketing Manager.
In 2004 I was hired by GoAdv (rebranded Populis), a spin-off company of ADVance, where I worked closely with the CEO and was one of the key players in the development and continued enhancement of the business. At the beginning of 2007 I moved to Dublin to start up GoAdvertising Ltd and served as a Managing Director for one year. Back to Rome, I was appointed COO and have been in charge of the Group business operations for 2 years. In August 2010 I left GoAdv to start up YOUniversal Media, a digital marketing agency devoted to provide search marketing services and monetization solutions to professional publishers and media companies.
I usually write in Italian, but sometimes, when I'm in the right mood, I may write something in English. God damn laziness!!!

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